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Pack Mentality: Bike Racing According to Fortune Magazine

Thursday, June 1st, 2006

I came across an awesome article on the politics and ‘free market’ economy of bike racing and the Tour de France today. I’m starting to get really excited about the Tour de France - much like the guys are doing in Germany for the World Cup.

Since we have a decent amount of bike-racing passion in the office, we’ve gone ahead and launched our own Tour de France website. Jess has already started writing on it and I’ll be adding a few cents every now and again.

Until then, however, read this article: Pack Mentality: Cut deals with the enemy, maximize liquidity, punish the welshers, and other free-market lessons of the typical bike race.